Whether you are completely new to Razor GoMojo or just want to find out more, this is the page for you. View the slideshow and read the story. Know your Mojo! Note that the slideshow requires Macromedia Adobe Flash Player to work. If you haven't already got it installed in your browser then you should see a button below that will take you to Adobe's site where you can download it.

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WE NEED YOU!

Razor GoMojo needs music fans like you (ehm - except if you are a search engine robot) to inject information about clubs, bands, their performers and their gigs. Together we can build an amazing knowledge base and every time you add a new release or gig by a side project of a band, all those people who are into the main band are going to know about it instantly. In these times of reality-tv-we'll-make-you-a-celebrity-instantly-just-sing-this-rubbish-and-we'll-get-you-to-number-one, it is more important than ever that music fans share information about the truly great music that's out there. So feed the Mojo Engine today with some info, write stuff on your profile, maybe about your local music scene, share, live, GoMojo!

Help spread the word. Digg GoMojo!

Now ask what Razor GoMojo can do for you

 
 
 

A not so brief history of Razor GoMojo

Razor GoMojo was not conceived by two dudes in a garage in sunny California. It was in fact conceived by one dude in a converted flat in not-very-sunny North London (UK). However since this dude had been to several great gigs at The Garage and Upstairs at the Garage (London venues) in his time, he still felt that he was qualified to start a new Internet "thing".

The dude, let's call him Casper because that is after all his name, was a strange hybrid of technology freak and music addict, possibly of alien (or at least Scandinavian) origin. Since 1996 he had been the man behind the fan site for goth/rock/ethereal/indie/weird/wonderful outfit Miranda Sex Garden and had dabbled with other musically related technology projects while developing medical imaging algorithms and applications for a living - for consistency.

In 2005 Casper found himself playing around with socalled Web 2.0 technologies and started creating a monster. It was a Windows desktop application, which combined a calendar and alert system for tickets going on sale, a feed reader, an advanced product browser for Amazon, an automatic photo tagging tool and uploader for Flickr and more. A true mash-up of technologies that were all very handy for music fans. Unfortunately it was too scary a proposition for most of them, when it was unleashed in the summer of 2006 under the name GoMojo. "Great idea, but I'm not remotely technical" they said. One particular fan, on receiving a free CD with the installer at a gig, added "If this does anything bad to my PC, I'll hunt you down like a dog". Casper sensed a distinct lack of enthusiasm for his creation!

So it was that Casper started the long process of bringing his idea to the Web for all to use on whatever type of machine and browser. Something he'd learned while working on band Web sites was that many artists go on to do amazing solo projects after they've been in a "famous" band. However many of these projects get very little exposure. How about having a system where users could automatically be told about new releases and gigs from any new solo offspring from their favourite artists? How about a hub for shops and auctions, downloads, video clips, how about making all this available from one site? How about letting users add and edit content, like a Wiki, but all tailored to information about music? Casper was excited, put the kettle on and armed himself with a frightening amount of coffee (organic and fairtrade for extra smooth coding).

In December 2006 a number of individual Web based search tools for tickets, CDs and DVDs went on-line. These became rather popular. Then in June 2007 GoMojo Web was launched - quietly. Because it was not the finished article, but it needed to crawl around the real world for a while as a beta baby - just to see what would happen. A few users got onboard and helped with testing, for which Casper is eternally grateful. This time there was positive feedback and no talk about hunting - other than for tickets and information. Finally in early September 2007 GoMojo Web was upgraded with a nicer design and lots of tweaks and extra features, including the full integration of the SNOCAP music player, searchable for any artist. It had been a long road for GoMojo, yet the story had only just begun...

GoMojo is free to use. However you can support the project by upgrading to VIP, which gives you a number of cool benefits. You also support the project by buying stuff through links in GoMojo Web. Please do. Casper needs to buy more coffee.

Special thanks to: Flickr hacker extraordinaire Stephen Fernandez of Excellatronic Communications - top dude who has been helpful in a number of ways with comments, suggestions, research (i.e. surfing) and early beta testing. Check out his site and his Flickr photos and hacks. Richard Marks is doing a great job running Scarlet Mist, the UK ethical ticket exchange. Thanks for your support and your dedication to beating the ticket touts - we like it! Ben Golomstock was the first independent artist to be featured in the site's banner ads and he's one of those rare people pushing the boundaries with his truly terrifying terrific music. The kind of artist you should expect to discover on GoMojo.

Finally, please report any bugs and stay up to date by reading the GoMojo News blog, where you can post comments and suggestions.

One word remains: Enjoy....